When I started studying sustainability I became a dictator. I would tell everyone about the problems we are facing and what they need to do and what they can’t do.
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The result wasn’t that all those people turned their life around in an instant and became what I required them to be. The result was usually that nothing happened. Except that people got annoyed by me.
The most important lesson I learned during the past seven years is that we can’t change anyone by talking. The only way to make change happen is through living that change.
And it doesn’t stop there. It’s living the change AND enjoying it. If we don’t enjoy, why would anyone join the ride?
Living ‘the’ change is escorted by ups and downs. A society that flourishes requires trial and error. We don’t know what makes our lives and that of the planet better if we don’t try. The key to a flourishing society is to experiment.